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For salon operators, New Year’s Resolutions are oftentimes a delusional attempt to change bad business habits. As could be expected given the unrealistic expectations of most New Year’s “Resolutions,” failure is swiftly realized, typically within the first 48 hours. But luckily, we always have next year to make the same unreachable resolution all over again.
Are we useless, lazy losers? No – just unrealistic.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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