oatawa / stock.adobe.com
In my lifelong pursuit of safe and solid investments, I have subscribed to several online business and financial sites that offer valuable analytical tools. While these sites appeal to a select demographic of people who like to consider themselves business-savvy, I am often amused by the relatively simplistic marketing methods they systematically employ to entice their readership into purchasing long-term subscriptions.
• 1-year subscription $40
• 2-year subscription $80
• 3-year subscription $89
Every moment of every day in your business, you are in control of what happens.
2. What is your best-selling tanning package?
• Is your pricing model easy to understand – or does it require several minutes of explanation?
• Is there a logical “value-added” path that steers customers toward the packages and products you want them to buy – or is it haphazard and random?
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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