oatawa / stock.adobe.com
In my lifelong pursuit of safe and solid investments, I have subscribed to several online business and financial sites that offer valuable analytical tools. While these sites appeal to a select demographic of people who like to consider themselves business-savvy, I am often amused by the relatively simplistic marketing methods they systematically employ to entice their readership into purchasing long-term subscriptions.
• 1-year subscription $40
• 2-year subscription $80
• 3-year subscription $89
Every moment of every day in your business, you are in control of what happens.
2. What is your best-selling tanning package?
• Is your pricing model easy to understand – or does it require several minutes of explanation?
• Is there a logical “value-added” path that steers customers toward the packages and products you want them to buy – or is it haphazard and random?
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
Copyright 2016 ist Magazine