This fall, you were able to experience Ergoline like never before. For three days, we asked our customers and Ergoline followers to join our team as we introduced new equipment, shared a few business tips and learned how other businesses are making it through the year.
Each year in the fall, we would typically gather at an event where we could offer one-on-one interaction between you and our sales team. This year, restrictions on travel and limits on large gatherings inspired us to take our show to the next level … and we brought it right to you.
Experience Ergoline was an event like no other! From the comfort of your home, you could watch and interact with our JK team on our Experience Ergoline platform. Attendees received special promotions on lamp, equipment and lotion purchases, as well as chances for giveaways EVERY DAY. To make their experience even better, each purchase included an Ergoline show bag with Ergoline swag. Each day was different but exciting and informative.
Experience Ergoline was a blast! We thank all those who attended and participated in our first ever virtual event and we will see you soon.
Ergoline President & Managing Director, Brynn Scarborough, introduced a new line-up of Hybrid equipment during Experience Ergoline – the Sunrise 7200 Hybrid and Inspiration 550 Hybrid. These new beds are available for purchase and each comes with a starter marketing kit that includes posters, customer cards, promo items and more. Additionally, Eric Matras and Hans Both gave you a closer look at some Ergoline UV favorites – the Prestige 1400 and Sunrise 6200. Later that day, we took a look at one of our new brands, WellnessJK. At Wellness JK, we offer UV-free and natural solutions for spa customers with the automated, touchless Wellsystem Relax hydromassage bed; the Halotherapy dry salt therapy; and the Beauty Angel beauty light stand-up unit. Jarrod Rouanzoin spoke on the benefits of bringing different spa modalities into your business to reach more clientele. Finally, on Day 1, we heard from Brandon Cardinal, VP of Norvell (Sunless Inc.), and learned about the latest sunless products and experienced a live spray tan demo.
Day 2 of Experience Ergoline was all about the future of the industry and how to be successful in your business. The morning began with a training session with Bailey Johnson from lotion maker, Devoted Creations. After her session, she answered questions and gave away a 2021 Launch Kit to Kate Hogan from Tan Republic. Later that day, we sat down with Brynn Scarborough to discuss the industry moving forward and was later joined by Mike Blore, Owner of California Sun, Brandon Cardinal, Lewis Henry from Devoted Creations, and Jenny Backman, Owner of California Tan Factory, for an industry panel discussion. We gained insight into how our top industry leaders managed this year and how they plan to tackle 2021. Day 2 was full of business education and resources for any salon or business owner to leave confident and encouraged to carry on in 2021.
For the final day of Experience Ergoline, we wanted to offer resources and information that you could take away from the show. Brynn Scarborough and Mike Blore talked “School of Business” sharing professional and industry experiences with valuable insight surrounding the challenges we have faced and overcame in 2020. After, Jarrod Rouanzoin with JK Sales and Lynetta Pilkinton with JK Light gave a sneak peek inside JK Products & Services, emphasizing the service and the light departments. Jarrod announced the new service app that will be available in 2021 and Lynetta spoke on JK Light and the excitement about adding Sunless Inc. products to JK’s offerings. Melissa Damiani with Sunlync touched on the latest developments with the Tan Line social distancing feature and new database hosting, providing a live demo. For Day 3’s final session, JK Marketing team with Amanda Grissom and Victoria Eckert presented their marketing achievements from this year and shared resources like the JK Marketing Tool that helps you market and advertise your business.
That’s a Wrap!
Hosting this event taught us so much; a lot about our staff and how hard they work to bring you the best possible experience; a lot about how to adapt to ever-changing circumstances in our industry; and a lot about our loyal customers who provide insight into the business, as a whole. We’ve learned that technology will work when it wants to and though we would rather be in person with you, we learned that we would do what it takes to create an unforgettable event. Without the over 200 salons that participated during our three-day show answering chats, polls and questions, we would not have been as successful.
Keep your eyes open for an exciting 2021 from Ergoline, as our team works hard to bring new ways to engage and support you. We will start the year with a marketing seminar to answer some of the top questions from Experience Ergoline and don’t miss your chance to attend our next show in the spring.
Victoria Eckert is the Communication & Content Specialist in the Marketing Department for JK Products & Services. New to the company, Victoria brings an extensive background in communication and social media management. A U.S. Army veteran, she is a graduate of Arkansas State University with a degree in Strategic Communications with emphasis in Public Relations, Advertising and Social Media Management.
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