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As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts, and every extra touch you can think of to make their salon experience amazing. It’s like, every time they visit, it feels like a first date. These relationships take soooo long to nurture and build, right? But, sadly, these bronze love stories can be crushed in seconds if we step out of line even once. As your relationship counselor, I can teach you some things NOT to say to keep the love alive.
Using appropriate and positive language is a key to solid service and loyal customer relationships.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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