David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
The better question might be “If lotions are talking, what are they saying and what are you saying back?” An even more concerning question is why you are talking to inanimate objects…... Read more
How many times has a “not so sharp” job applicant slipped through your ever popular, air-tight, “I go with my gut feeling” interview process and wreaked havoc on your business, poisoned the... Read more
Those of us who don’t have the “it” factor or were not born with a magical gift are not doomed to a life of mediocrity … I call BS! Who are “they” & what is “it”? “Oh they’re just... Read more
You don’t have to be perfect, but I need to know I can rely on you. I don’t care what systems you have to make business easier for you; I need you to make things a lot easier for me. I get a... Read more
The title may sound like the name of a fictional murder/mystery novel; but I assure you that the silent salon assassin is very real, and it strikes daily at tanning facilities all around the... Read more
I found this body language info on businessballs.com – study it, learn it & start making epic sales today! The single best asset you can have as a person and as a tanning salon professi... Read more
When your salon earns a reputation for throwing the most legendary Customer Appreciation Bash your town has ever seen, your customers will without a doubt both love and appreciate your effor... Read more
If you missed my column last month called, “Game On!” I forgive you – it’s busy season! Here is the Tweeted or micro-blog version of the article in 140 characters or less: 14-unit salon play... Read more
All tanning salon owners, managers and team leaders: I’ve prepared a simple, one-question test for you to take. Put on your Game Face, because how you score on this test could give you a rar... Read more
What is a press release, anyway? It’s an article distributed to media outlets like local newspapers, news stations and any other media that informs the public and portrays you, your services... Read more
Copyright 2020 ist Magazine