David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
How many times have you heard a quote identical to this one? I have heard it at least 50 times in the last year alone – “I really prefer to spend my money at local businesses and services th... Read more
Armed with the title “National Educator” for Performance Brands, I’ve salon-hopped across the country from coast to coast, boldly weaving my way into the very fabric and soul of the ever evo... Read more
What are sales objections? They are the veritable plethora of reasons your salon guests come up with to justify saying “No” to buying products from you. Note I said, from YOU. We could explo... Read more
Goddess or god: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty … a sales genius who wins most sales contests unless another co-work... Read more
In my October column, I shared an epic, inspiring true story about a salon that had all the right people in all the wrong jobs and how on one extremely busy Friday night in 2010, three simpl... Read more
Ladies and gentlemen, based on tanner algorithms so complex that they’ve never been decoded or deciphered until now, I have just master-minded the single most powerful salon sales system eve... Read more
You are not alone if this thought has ever crossed your mind: “Wow! My writing is sooo compelling! Look at me go, writing away … awe-inspiring emails, tweets, media posts and ads... Read more
Top Salons that use killer email campaigns to connect with and inspire their guests create message content that is as different as night and day from one salon to another; but there is one a... Read more
If you’re a Top Salon Operator, then you know you have to Romance your customers. And it’s downright scary when you remember that other salon operators are probably drooling on the sidelines... Read more
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