David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
A sultry love story between a little nut and the bronze-seeking beauties who crave a flawless, dewy, sun-kissed glow. Her name is Vitellaria Paradoxa and she is loved and cherished by all wh... Read more
While it’s not as easy to make while wearing a mask, that beautiful noise that comes out of our mouths in the form of words directed at our salon guests will always be the single most import... Read more
This is one of the most powerful phrases ever used in the world of beauty products sales! In this new day of social distancing and self-quarantining, to say that the retail beauty business h... Read more
S.T.I.R. (Strategies to Improve Revenue) is a clever little acronym we created to help you adopt the mindset needed to move forward with your tanning beauty business in a new, much different... Read more
I’m often asked by salon owners and managers, “David, what is the secret to success for a tanning salon?” and, “David, how can we sell more?” My answer has no fluff and comes from years of w... Read more
We often picture “disasters” in the way they’re portrayed in the movies: raging cyclones and blazing fires. But the truth is, catastrophes come in many forms. Unfortunately, the COVID-19 pan... Read more
“There is a clear difference between just hiring people and finding true talent. When you hire people, they will work for a living; when you find talent, they will work for a life.” – Dee An... Read more
When you’ve created a body care product wonderland in your salon’s lobby, a place where your guests can let their senses guide them to their next moisturizer/body wash combo that they will o... Read more
As beauty service providers, salon operators spend a lot of time spoiling their guests with what I call “beauty retail romance.” This includes caring, personal service, little special gifts,... Read more
Much more than an exercise in good “customer service” or another sales tool, this is a sales secret weapon that every salon should be using. The best part about this article is that i... Read more
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