Jane Cavalier Lucas, CEO and Founder of BrightMark Consulting, is a nationally recognized brand strategist, board member, blogger and author of The Enchanted Brand (Amazon). She helps organizations conquer a changing world with powerful brands and reputations. Recognized for creating breakout brands like Snapple and Qwest, Jane has worked with over 100 organizations including American Express, ExxonMobil and the U.S. Navy. For more info, visit brightmarkconsulting.com.
We live in an upside-down world where the old rules no longer apply. Many call it a “VUCA” world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new con... Read more
When people face a world that is too complex to understand, constantly changing in unexpected ways and unclear, they put up barriers of distrust and caution. This environment creates debilit... Read more
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