Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
The indoor tanning industry was established as part of the active American lifestyle in the mid-1980s. And since that time, the demographic profile of the customer base of the typical salon... Read more
34 years ago, I conducted my first business analysis on a six-bed tanning salon in New Jersey. The rudimentary model I developed back then has now evolved into an advanced, industry-centric... Read more
In the world of business, there are only two types of customers: those you create and those you steal. Stealing customers from your competitors can be easy, cost efficient and very profitabl... Read more
When three of the tanning industry’s most successful salon operators join forces, you know that big things are about to happen. Combining more than 40 years of hands-on industry exper... Read more
For most business owners, rent and labor account for the largest portion of fixed monthly overhead. Combined, they often equal up to 50 percent of total expenses. Fluctuating costs, such as... Read more
Now is the time to be proactive and lock in your EFT (electronic fund transfer) monthly membership customers for the long term. Now – when your facility is busy and filled with happy custome... Read more
The indoor tanning industry was established as part of the active American lifestyle in the mid-1980s. And since that time the demographic profile of the customer base of the typical salon h... Read more
Think for a moment about the most popular and successful restaurant chains in operation today. Now, think about your favorite independently-owned “mom & pop” eatery. Compare each with re... Read more
In the October, November and December issues (available for reading 24/7/365 at istmagazine.com) I provided details on several “Keys” to Salon Success. I began by quoting the brilliant Danis... Read more
There is a positive vibe in the air … new salons are opening and existing salons are adding new equipment and diversifying their service menus. Several savvy industry players have been... Read more
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