Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
One of my favorite stories that I like to tell during sales seminars is that of a Mr. Orville “Oil-Patch” Hatch. I first heard the rags-to-riches tale (garnished with the most agonizing of t... Read more
Devoted Creations’ Five-Star Diamond Program has been a huge success with salons throughout the world. Features include on-location sales and product training by DC’s team of experienced pro... Read more
When indoor tanners think about protective eye-wear, they most certainly think about Wink-Ease disposables. In our industry, the name is synonymous with the product category itself. In much... Read more
Over the past 30 years, I’ve helped thousands of people to successfully own and operate tanning salons, beauty salons, health clubs and wellness centers. The common denominator for achieving... Read more
Devoted Creations 5-Star Diamond Program has been a huge success with salons throughout the world. Features include on-location sales and product training by DC’s team of experienced profess... Read more
The IST Business Support Program offers a wealth of practical information that will help guide you on the path to success. With knowledge and first-hand experience gleaned from many of the i... Read more
Opening a Salon? Expanding an Existing Location? Buying or Selling a Salon? IST has designed a salon-focused, Business Support Program that will provide you with... Read more
We are partnering with New Sunshine LLC to highlight salons in their Premier Salon Program. This month’s featured business is Studio Tan in Fort Wayne, IN. Owner Jenna Tyler has been a loyal... Read more
What do you feel sets your business apart from your competitors? “Carolina Tan Factory offers the ultimate tanning experience! We have a wide variety of the most advance... Read more
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