Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
Phototherapy for Effective Treatment of Psoriasis and Other Skin Diseases The National Psoriasis Foundation describes psoriasis as “an autoimmune disease that causes raised, red, scaly patch... Read more
Location: Benton Convention Center, Winston-Salem, NC Vendors: Australian Gold, Bleach Bright, BNV, Body Space Equipment, California Tan, Cosmedico Light, Inc., Designer... Read more
When the police use “profiling” to catch a thief, the mainstream media chastises them for being prejudiced and insensitive. When marketing companies and ad agencies use profiling to separate... Read more
We are partnering with New Sunshine LLC to highlight tanning facilities in their Premier Salon Program. This month’s featured business is Malibu Tan in Houston, TX. Owner Shane Dement has be... Read more
During a typical workweek, I interact with many salon owners, operators and managers, equipment and product suppliers, distributors, etc. While I am usually fielding questions regarding how... Read more
We reached out for some input on a hot topic in the industry these days: should tanning salons diversify their menus with spa services, or stay “pure” with tanning only? There are so many op... Read more
It’s a new day in America! You can feel the renewed spirit of optimism wherever you go. From the mall to the coffee shop to the stadiums and arenas – and even within the walls of your prefer... Read more
After more than a decade of extensive R & D combined with a multi-million dollar investment, LightStim of Irvine, CA has been granted the very first over-the-counter (OTC) FDA 510K Clear... Read more
Let me preface the following by stating that I am in favor of all workers being paid a fair salary for an honest day’s work. And that every employer has a responsibility to ensure that their... Read more
Success is directly attributable to the personality of the owner – how he treats his staff and, in turn, how his staff treats customers. When I enter a business establishment, it doesn’t tak... Read more
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