As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
As we get through the hectic holidays, we’re gearing up for this industry’s favorite time of the year: busy season! This month, I want to talk about a few key things every salo... Read more
Anyone who has been in this industry for any length of time knows the crucially important role customers play in your business. They are not only the driving force behind your income, but th... Read more
Yes, I said Holiday Season! I know it seems crazy to think about the holidays when we’re just getting out of the summer months, but the best way to ensure your holiday season is a profitable... Read more
Can you believe it’s September already? Weather is starting to cool down and classes are back in session at most colleges. This month, we are going to examine how to make the most of our bac... Read more
As I write this month’s article, people are taking advantage of the sunshine and working on their tans. For the record, I’m a year-round indoor tanner and still tan about twice a week no mat... Read more
Welcome to June! Hopefully, wherever you are reading this article, the sun is shining and your busy season has been a success. Having spent the majority of the season on the road visiting sa... Read more
I thought that title might get your attention! We’re now in the full swing of busy season, and that means a constant flow of traffic, a lobby full of people waiting to tan and staff that is... Read more
A – Appreciation Whether this is your first year in the tanning industry or your 50th, you’ve undoubtedly looked forward to this season. Your salons are filled with new and existing guests,... Read more
It’s finally here! Tanning season! The months we wait for all year long. By now, you’re starting to see some familiar faces in your salon and will begin working on building your business wit... Read more
On average, I spend about 200 days a year on the road training staff at our salon and distributing partners. I’ve noticed that one of the most common factors that differentiate a successful... Read more
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