As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
I used to spend about 200 days a year on the road training the teams at our salon and distributing partners. Through the years, our methods have relied heavily on feedback from salon owners... Read more
Most salon managers or owners struggle with time management. It doesn’t matter how many hours there are in a day, we somehow never seem to have enough. Although your business card may say “O... Read more
At the salon level in this industry, chances are you have a staff that includes members of “Gen Z.” What’s Gen Z? Right now (2021), it’s your staff who are 16-24 years old. Gen Z are much li... Read more
As the weather warms up, we tend to see tanner counts dwindle as people are trading their time tanning indoors for more time outside enjoying the sun. Avoiding the drop in customer traffic i... Read more
In June, the industry is typically prepping for the Slow Season; but as you see, I put a big question mark next to that phrase. All across the U.S., tanning salons have been booming with the... Read more
We have all heard the old saying, “it takes a village” – but, how does that relate to your tanning business? As small business owners, we tend to take on a lot. One of the biggest downfalls... Read more
It’s tanning season! Salons have reopened (pretty much everywhere) and to make your season a more profitable one, I am offering a list of three basic ways you can increase your sales. These... Read more
The old saying, “silence is golden” is used on many occasions – most commonly, when someone speaks out of turn, or about another person or situation. I think we can all agree that sometimes,... Read more
Can you believe it has been a year since the first COVID case was diagnosed in the U.S.? Like me, I am sure many of you thought this would be done and over by now, but here we are … None of... Read more
I am pretty sure I can speak for a lot of us when I say we are happily welcoming in a New Year! 2020 was interesting, to say the least – and so what better time than the first month of 2021... Read more
Copyright 2020 ist Magazine