As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
I used to spend about 200 days a year on the road training the teams at our salon and distributing partners. COVID has dramatically changed the way we educate! A lot of our methods rely heav... Read more
By this time, I am sure you are in the full swing of fall prep! The weather is getting cooler, the pumpkin spice is flowing and you and your salon guests are getting ready for the upcoming h... Read more
Yes, you read that right. Post-COVID, salon operators have staff returning to work, are hiring new staff, and I’ve seen some who are a little lax about their staff requirements. I know it ha... Read more
There is truth in the phrase “only the strong survive” … I feel as though this sentiment is perfect for what is currently going on in our country. Over the last couple months, I have spoken... Read more
This month, I want to discuss the distinct difference between a good salesperson and a GREAT salesperson. In my opinion, there is one key element that comes into play and defines you as a le... Read more
As many of the country’s tanning salons gear up for reopening in this new, post-pandemic world, the questions I have been getting most recently are, “Will customers come back?” “Will employe... Read more
I would never have thought that the content of my IST article would be advice on how to sell to your salon guests while you are not legally allowed to offer your services! But, here we are.... Read more
It seems as though good employees are becoming increasingly harder to find. When we do find someone great, it is imperative to keep them happy and most importantly, motivated. People work to... Read more
I believe the difference between an average salon and a super-salon is its staff. No matter what the industry or job type, staffing problems tend to be similar – no motivation, teamwork or s... Read more
We’ve all been there – in the middle of a product sale and our salon guest is iffy on the idea of making the purchase. We feel like if we “sell” a little harder, she will buy. Often, less ex... Read more
Copyright 2020 ist Magazine