is the Publisher and Editor-In-Chief of ist Magazine.
With the season slowing down a bit, it’s a great time to catch up on reading all the great content in your ist Magazine – every issue has valuable business articles and advice from industry... Read more
Dear Readers, I want to begin this letter by stating my support for the return of the ITA’s 2015 Tanning World Expo that will take place in Columbus, OH on September 25-27. I’m endorsing thi... Read more
So Long, Winter! Dear Readers, If your salon is located in the Northeast, the brutal weather has played a big role in your decrease in tanner traffic for early 2015. Salons across the countr... Read more
Dear Readers, It’s been a busy couple of months for tanning professionals all over the country! We’re covering five regional events in this issue – lots of great photos. I truly hope you had... Read more
Dear Readers, You may have noticed on the cover – we’re celebrating our 18th anniversary! Yes, ist Magazine has certainly changed and evolved. I’m very proud to still be producing a valuable... Read more
Dear Readers, In my first letter of 2014, I was filled with positive energy about the upcoming season for the tanning business. I have to say that while last year didn’t quite live up to my... Read more
Dear Readers, In both our professional and personal lives, December is a very significant month. As businesspeople, we tend to reflect on what we accomplished during the year and what... Read more
Dear Readers, The season is upon us! I hope you were able to take advantage of all the education and networking opportunities offered at the recent trade events. If you did, many of you got... Read more
Dear Readers, Preparing this month’s issue put my team in a serious mood – be sure to check out our Cover Story about the spread of teen tanning bans across the country. It got us talking ab... Read more
Dear Readers, As summer comes to an end, I hope you’ve all been able to take some time to enjoy it! But, as all tan biz veterans know, busy times are ahead and it’s now time to prepare for t... Read more
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