is the Publisher and Editor-In-Chief of ist Magazine.
Dear Readers, I hope that summer’s first half has been a good one for your business and family, and that you’ve had some time for fun. I haven’t taken much “me time” as yet; however, I look... Read more
Dear Readers, First, I have to comment on this month’s cover: well, all I can say is AMAZING! IST Magazine is this industry’s most read publication and I believe that is because it’s as visu... Read more
Dear Readers, WARNING: If this month’s letter goes astray, it’s because I’m dealing with a little jet lag today after returning from my trip to the FIBO SUNbiz fitness and tanning event in G... Read more
Dear Readers, As you read your April IST, Mother Nature has hopefully stopped beating up on you… wherever you are! Today, it’s a brisk 22 degrees where I live in MI, and if my memory s... Read more
Dear Readers, Of course, the weather seems like an obvious topic of conversation; frankly those of us who have been beaten up by Old Man Winter are tired of talking about it! I guess we can... Read more
Dear Readers, It’s that time of year again… no, I’m not talking about Valentine’s Day (although I will accept gifts if you’re so inclined). Each February issue begins another volume of... Read more
I want to begin my first letter of 2014 on a positive note… I believe that this year has the potential to begin a turn-around for the tanning business. Now, I do have to say that our i... Read more
December is always a time to reflect – not only on our businesses, but also on our personal lives. When it comes to business, our plans for 2014 should already be complete – company expansio... Read more
In most areas of the country, November is the month that kicks off the tanning season; my salon chain celebrates its anniversary this month, and we ramp up our marketing efforts with anniver... Read more
As we all know, September and October are very important months for those of us in the tan biz. It’s a time when salon operators should be busy preparing budgets, training staff, finalizing... Read more
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