is the Publisher and Editor-In-Chief of ist Magazine.
Dear Readers, This is the time of year when the weather change gets salon operators excited about spring’s revenue potential; and this year, everyone is feeling especially optimistic. As we’... Read more
Dear Readers, Can you hear it …? Busy Season is ramping up! Are you ready? In January, hundreds of salon operators prepared for the season by attending “Industry Happenings” that offered gre... Read more
Dear Readers, It’s crazy to think that I’d already spent 18 years in the tan biz when I decided to start a magazine to help others succeed in a then-up-and-coming industry. It’s always been... Read more
Dear Readers, Every year, we ask members of the indoor tanning community to choose their favorite product and service providers by voting in the Industry Choice Awards – IST’s campaign to re... Read more
Dear Readers, If you live in the northeast, you cherish late spring and summer. Our Michigan weather is as beautiful here as it is anywhere in the country. In the fall, thousands travel here... Read more
When I sit down to write this letter each month, I typically want to express thoughts about both the past and the future. This comes naturally to me, as I will soon celebrate 38 years of mak... Read more
I won’t start out bemoaning the “slow season” – if you’ve taken some tips from your IST Magazine and done a little savvy planning, you can ride it out and be ready to cash in when traffic pi... Read more
Dear Readers, Welcome to another jam-packed issue! Publishing a trade magazine is a real challenge – IST is only valuable to you and the companies that support it if the content helps you be... Read more
Dear Readers, Hope your Busy Season is now on “cruise control” and your numbers are looking healthy! Yes, you have to make the most of it while it’s here – and your monthly IST is always loa... Read more
Dear Readers, Since I write this letter to people all over the country, I typically start with comments on the weather where I live. Long story short: winter was moderately brutal at times,... Read more
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