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In the business world, money follows attention. In other words, you will either be known or you will be gone.
I’ve been saying it for longer than I can remember, but people are still asking me all the time why I’m constantly promoting my business and my brand. Haters are criticizing me for bombing social media every single day (and I love them for it). Even my wife wonders why I spend hours at a time chatting on the Clubhouse app. Then, I show up with “the bag” and all of a sudden, they get it.
The reason I promote, promote, and then promote some more is that in business, “if people don’t know you, they ain’t gonna flow you.” You may have the best product, but if nobody knows about it, then it may as well not exist. You may provide the best service, but if people are unaware, they ain’t gonna care. Simply put: best KNOWN always beats best.
You gotta get known! You gotta take some risks. It’s your job to get in front of as many potential customers in as many places as possible and show them, “Hey! Look! What I have to offer could solve your problem!” If you don’t make that happen, then nobody is going to pay you for anything … how CAN they? They don’t know you exist!
Marketing is all about getting attention – good, bad, it doesn’t make a difference. I don’t care if someone loves me or hates me as long as they KNOW me. After all, hate is just a twisted form of love. Whoever gets the most attention will win the money game. That’s a fact I have proven over and over again.
Now, some people (and you might be one of them) might not be comfortable with constantly promoting themselves and doing whatever it takes to get that attention – and I get that. Believe it or not, I’m actually an introvert when it comes right down to it. But I know that as great as my products are, great products alone never win. That’s why I’m always out there and if you want to get known, you gotta get out there, too.
You may have the best product, but if nobody knows about it, then it may as well not exist. You may provide the best service, but if people are unaware, they ain’t gonna care.
A New York Times bestselling author, Cardone is the world’s No. 1 sales trainer and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His privately-held companies have annual revenues exceeding $100 million. Forbes named him No. 1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.
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