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You can’t escape the BOGO ads – they’re on social media, the internet, magazines and more. Did you hit the Amazon “Prime Day” last month? Running for 48 hours over July 15-16, Prime Day offered over one million deals. In fact, type the word “free” in your search bar and then let your mind wander to find a word. Practically everything you can think of (please, keep it clean) is available FREE.
Sometimes I do, in fact, question the authenticity, accuracy and value of goods and services associated with the word “free.”
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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