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Think for a moment about the most popular and successful restaurant chains in operation today. Now, think about your favorite independently-owned “mom & pop” eatery. Compare each with respect to the quality and selection of food, the level of service, pricing, location, etc. In most cases, the entrepreneurial-spirited, independently owned mom & pops win out in every category. So, why then are there so many franchised and large chain restaurants dotting the commercial landscapes of every city, town and burg across America?
There is much to be learned from the franchises and chains that are flourishing, and these lessons should be applied to your business model.
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
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