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Think for a moment about the most popular and successful restaurant chains in operation today. Now, think about your favorite independently-owned “mom & pop” eatery. Compare each with respect to the quality and selection of food, the level of service, pricing, location, etc. In most cases, the entrepreneurial-spirited, independently owned mom & pops win out in every category. So, why then are there so many franchised and large chain restaurants dotting the commercial landscapes of every city, town and burg across America?
There is much to be learned from the franchises and chains that are flourishing, and these lessons should be applied to your business model.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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