Salon operators and staff can talk and engage with people, so how is it possible for a digital shopping cart that can’t even speak to steal product sales from us? The three-word phrase “just... Read more
That beautiful noise that comes out of our mouths in the form of words directed at our salon guests will always be the single most important asset we have in our tanning/beauty business. Gre... Read more
Rarely, if ever, will you hear a salon guest mention a specific lotion ingredient when they brag about how good they look after a tanning sesh … they will say, “I got so dark” or “my skin fe... Read more
Goddess/God: A man or woman of supernatural powers or attributes, a person with great strength, grace and beauty … a tanning product sales genius who wins all the sales contests! You work ha... Read more
The un-motivating, out-of-date tanning salon sales counter – I’ve seen too many turned into nothing more than a place where a disinterested salon worker clicks loudly on a computer keyboard... Read more
JUNE 12, 2015 7:12 AM any given morning during the typical school year, I can’t wake up my daughter, Marissa, without threatening to take her phone away – but there we were, three weeks into... Read more
As a tanning salon owner, do you ever feel like your staff just clocks in and clocks out – essentially, just trading time for money? Meanwhile you live, breathe and sleep your business. It’s... Read more
They seem normal enough … they can talk, they can move around like normal people, they even smile. They will do exactly what you ask when you ask it. You’ve even assigned them with their own... Read more
Selling can be a tough job – tough on the ego, tough on the energy level – which explains why it can be extra challenging to motivate your young actors to stand on that salon stage, face the... Read more
Of our five senses, the sense of smell is the only one that passes through the limbic system first. What’s the limbic system? Just the most primitive part of the brain, which is thought to b... Read more
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