Once you’ve made a careful, informed decision about a candidate, commit to their success wholeheartedly. It’s the “who” that delivers the experience, the service and the products that... Read more
“Each time we face a fear, we gain strength, courage, and confidence in the doing.” –Unknown You did it right hiring this applicant. You nailed it. You called every past employer and asked m... Read more
Great news: Those of us who don’t have the “It Factor” or were not born with some mythical gift are not doomed to a life of mediocrity … Who are “they” and what is “it?” “Oh, they’re... Read more
Stop hiring bodies to lumber around your salon like zombies and start selecting talent that will bring your tanning service and product sales to life! The saying, “that lotion is so good, it... Read more
Just naming off a list of lotion ingredients like a rapper won’t get a salon guest pumped and ready to spend! Okay, maybe it would if you were laying down a phat beat and could freestyle it,... Read more
The three-word phrase “Just Google it” is a micro-statement as to why even dedicated beauty product professionals like me, as well as many salon owners reading this article right now, have b... Read more
How did we ruin the word “summer?” Somehow, the joyous image evoked by of one of the most beloved words in our language became one that refers to a five-month period feared by all who make a... Read more
Every member of your staff has a role to play! Tanning salon operators must recognize that their team is “on stage” every time they are working a shift in the store. Stage more engaging enco... Read more
In order to stage more engaging encounters for every guest, salon operators must recognize that every time their team is working in the salon, they are on stage. CAST: The Producer – This is... Read more
Pretend I am your boss and your name is Sarah … or if you’re a dude, Chuck. I am Papa Big Bucks, and in an attempt to motivate you to sell more products, I offer you these two scenarios: Sce... Read more
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