The three-word phrase “JUST GOOGLE IT” is a micro-statement as to why even dedicated beauty product professionals like me, as well as many salon owners reading this article right now, have b... Read more
How many times has a “not so sharp” job applicant slipped through your ever popular, air-tight, “I go with my gut feeling” interview process and wreaked havoc on your business, poisoned the... Read more
Is your salon staff caring for “your baby” like it’s their baby? Do they absolutely kick butt on sales for your salon, or do they just show up? There’s only one reason your team is motivated... Read more
The moment we’ve all eagerly awaited since last year has finally arrived! Oh, yeah – tanning season is starting to heat up! It’s time to get your game face on and set the stage for ridiculou... Read more
When they brag about their tanning results from a session at your salon, you’ll rarely, if ever, hear a guest mention a specific lotion ingredient. They will say, “I got so dark” or “My skin... Read more
Master these simple techniques and soar to the top of the sales charts! 1. Make Friends. We’ve heard it called building relationships, rapport-building or even customer-prospec... Read more
How many times has a “not so sharp” job applicant slipped through the ever-popular, air-tight, “I go by my gut” decision-making process? They wreak havoc on your salon business while poisoni... Read more
Train your team to avoid like the plague even one unexpected “bad service event” or unpleasant guest experience. Product knowledge is definitely valuable, but if you really want to get paid... Read more
Let’s face it, most salon guests have their own “busy” lives to worry about. The last thing on their minds is how they can become better at sharing what they really think of us, our s... Read more
Have you ever tried to explain why it feels soooo satisfyingly delightful to give in to that voice inside your head that says, “Oooh. I really NEED this new outfit,” or “Wow. I gotta have th... Read more
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