In the tan biz, October is a very exciting time of year! Salon operators are gearing up for a busy season, product makers are launching new offerings and industry tradeshows are happening. I... Read more
We’ve all been there – in the middle of a product sale to a salon guest when she becomes “iffy” on the idea of making the purchase. We feel like if we sell “a little harder,” she will buy. O... Read more
As a product educator, I’m on the road a lot, and it’s my job to help inform new and veteran salon staff about the importance of using lotion, but also I help give them the tools they need t... Read more
It’s that time of the year again … summer (insert sarcastic exclamation points). This is when the rest of the world gets excited and looks forward to all year; but for us Tanning Industry fo... Read more
For salons in much of the U.S., June is a month when they start to see a decrease in tanner traffic. Rather than viewing this as a problem, I suggest you use this opportunity to build strong... Read more
It’s May! By this time, your lobby should be full of tanners preparing for summer, working on keeping their spring break tans or just putting on shorts for the first time this year and reali... Read more
The time is here! It’s spring and our salons are filling up with familiar faces from last season, our usual year-round tanners, as well as some new customers who are either new to your area... Read more
“Is this too much? Do we not have enough? How many of each should I have?” We are talking about the number of lotion SKUs on your shelves. This is a question I get asked very often by salon... Read more
Hello February! It seems like the holidays just whizzed by, but now we are in the month of love. Yes, Valentine’s Day. To some, it’s a “Hallmark Holiday,” but let’s think about falling in lo... Read more
Unless we strive for success and growth, we become stagnant, and in the business world, that means death. Can you believe another year has already passed? As we welcome in 2015 this month, w... Read more
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