Society spins around you a cocoon of average. It tells you your big plans are unlikely or too audacious. It conditions you to stay inside a box instead of breaking out of one. Society teache... Read more
When you are fortunate to have been immersed in an industry as long as I have been involved with the tanning business (unbelievably almost 30 years now), there’s not really a lot that one do... Read more
Welcome to summer! Or, as we refer to it in the indoor tanning world, off-season. Maintaining good customer relations is as important during this time of the year as any, if not more so. Ind... Read more
Customers of every industry are spending more time online than ever, and thus, advertising budgets are moving online, as well. Over half of all web traffic is now from digital devices. As cu... Read more
There’s a new wellness exercise breakthrough for everyone. We can burn calories comparable to walking, jogging or other forms of exercise simply by raising our core body temperature without... Read more
Most tanning equipment employs glow-bottle starters to light the lamps. They are fairly inexpensive and need to be changed during every other lamp change, or at least every 6,000 starts. You... Read more
There are two distinct schools of thought surrounding competitiveness and success. There are those who believe that certain people are born with a natural desire to win, an ability to sell a... Read more
Did you know that your business could make our world a better place? In the beauty and wellness industry, we often talk about ways to cater to your clientele. “Find out what clients want, an... Read more
A common practice for salon owners is to prioritize expenses, and insurance is often at the bottom of the list, if it makes the list at all. Paying rent is a no-brainer – without a storefron... Read more
It’s July… womp womp womp! It is that time of the year when the weather is getting warmer and your customers are starting to cancel, freeze or hold their memberships. They say “See ya next y... Read more
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