When you first opened your business, you may have concentrated your energy on doing one thing extremely well. You likely started with one location, and centered your offerings around... Read more
This is the time of year when salon guests are in the mood for shopping and gifting! Visit your local grocery store or shopping mall and it’s clear: signs of the season surroun... Read more
Before investing time and large amounts of money into a service that may not have coverage, give your agent a call. For an industry to evolve, it has to change – and tan... Read more
Great news: Those of us who don’t have the “It Factor” or were not born with some mythical gift are not doomed to a life of mediocrity … Who are “they” and what is “it?” “Oh, they’re... Read more
Recently, a salon owner ranted in an online salon owners’ forum about how unfair it is that she has to ask her guests to show eye protection and turn them away if they won’t we... Read more
To best serve your customers, you need to be a positive person. Service is senior! Look, I often tell people, “Service is senior” – and what I mean is that serving someone is t... Read more
Good news! As you read this issue, we are on the tail end of the dreaded “JASON” season (July–November), and traffic in our salons is about to pick up again. I’ve found that it is usually Fe... Read more
Stop hiring bodies to lumber around your salon like zombies and start selecting talent that will bring your tanning service and product sales to life! The saying, “that lotion is so good, it... Read more
I’ve never approached this topic, but I felt it was time to lay my thoughts out there. I’ve been in the tanning industry for 14 years – as a bed-cleaner, salon sales associate, a multi-unit... Read more
Last month, I interviewed Mike DePeuw about how a salon owner should prepare for an inspection by a state authority. This month, we talk to an operator who has been inspected three times in... Read more
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