At the ITA’s Tanning World Expo in Columbus, a salon owner asked me this question: “Can you help me explain to my tanners the differences between my Level-I, Level-2 and Level-3 beds?” This... Read more
The old adage says, “A picture is worth a thousand words” but, Dr. James McQuivey from Forrester Research says a one-minute video is worth the value of 1.8 MILLION words! None of us has the... Read more
Have you ever tried to explain why it feels soooo satisfyingly delightful to give in to that voice inside your head that says, “Oooh. I really NEED this new outfit,” or “Wow. I gotta have th... Read more
Beware … there is a real SALES KILLER on the loose as we speak! The title of this column may bring to mind the popular and scary urban myth, but I assure you that there is a real SALES... Read more
In the tan biz, October is a very exciting time of year! Salon operators are gearing up for a busy season, product makers are launching new offerings and industry tradeshows are happening. I... Read more
We who work in the tanning industry believe in the benefits of indoor tanning; however, we often feel like salmon swimming upstream – constantly fighting the bully pulpits of the government... Read more
Have you been waiting in line to check out at your local retailer and overheard the cashier ask the customer ahead of you if they have “the chip,” and then after they answered “yes,” wondere... Read more
“How can I get my photos shared and videos watched by more people? What do I need to do to generate more interest in my content?” In our conversations with salon operators, Team Helios is as... Read more
Federal Issues Congress reconvened in September with a number of difficult issues to tackle, and there are few signs of progress on the horizon. On Capitol Hill, our friends continue to talk... Read more
So, that’s it, my friends – summer is officially over. It is strange but true: the weather truly does affect our mood. There’s a general sense of gloom in the air now that the darker evening... Read more
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