Setting: Doctor’s office Reason: First appointment with new doctor Expectations: First Class Competence So, you show up a little early for your appointment, knowing full well t... Read more
If you’ve been around the tan biz long enough (since 1986 for me), you’ll remember the days of recording tanner info and sessions on index cards or customer cards. The cards might even have... Read more
One of my favorite stories that I like to tell during sales seminars is that of a Mr. Orville “Oil-Patch” Hatch. I first heard the rags-to-riches tale (garnished with the most agonizing of t... Read more
We covered in depth in the IST’s Sun is Life® Training and Certification program, certain commonly used chemicals, medications and substances can cause photosensitive reactions on the skin w... Read more
Eric Matras Director of Sales & Business Development Forever Tan 1) How did you get into the tanning industry? I had worked with a friend, Gavin Brown, who was previously in the tanning... Read more
I hear these comments often: “Business is SLOW.” “The tanning industry is FINISHED.” “Sales are DOWN.” “FEW people tan these days.” These statements are often backed by vague statistics like... Read more
In the world of sales and customer service, what people say and what they mean are not always the same thing. Unfortunately, many of us are listening impaired when it comes to getting to the... Read more
Ron Albright President, Express Solutions U.S. Sales Manager, Cocoon Wellness Pro for Wellness-USA What made you consider selling your products to the tanning industry? As the... Read more
You’ve been running hard and fast through the spring busy season – really going at it since last January … and your salon shows it! Of course, you want those springtime tanners to like what... Read more
“What is your best tip for surviving the slow summer months?” Summer is approaching, and with the sunny days comes a significantly slower pace than most tanning salons have experienced durin... Read more
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