If there ever was an example that highlights the reason why you need a trained staff, it’s to offer factual info about our industry to your salon guests and prospective customers to counter... Read more
This erroneous report comes from “across the pond” in Scotland; specifically, from a group called the Highland Council – which made me think of the movie, “Braveheart.” But alas, it di... Read more
These days, life – in general – feels like one continuous EFT. Paying virtually every type of recurring fee for a purchase is done by direct billing to a credit card or drafted from our chec... Read more
You can hire the right employees for your business, but if your managers don’t manage them well, those good employees may wind up messing up, rather than stepping up. Jen and Tim are manager... Read more
Gavin Brown Regional Sales Director Forever Tan 1 How did you get into the tanning industry? In 1984, I went to work for a company called Sun, Fun & Fitness in Englewood, OH – we distrib... Read more
Why Most Customer Service Isn’t as Good as It Could (or Should) Be and What You Can Do About It “We need to improve our customer service. Get someone in here for an afternoon to fix these pe... Read more
Dr. Waters, I’m writing an article in follow-up to the research that you co-authored on the healthcare costs of indoor tanning (goo.gl/Cdgmpx). I read in your bio that you have... Read more
Like all the knowledge and skills that people learn, fear of failure is also learned. And as you age, you gain more and more mental constraints. Those mental constraints remove creativity an... Read more
We live in a “fast food” world – I want what I want, when I want it. And I want it NOW! The coffee shop’s Wi-Fi is down. WHAT? Can’t get a cell signal in the grocery store. Are you KIDDING m... Read more
Now is the time to start planning for the next busy season. Now, when the weather is good, your mind is clear and you have the time to focus on ways to up your game. “Deal with people you kn... Read more
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