Dear Readers, I write this on a Monday following an outstanding Michigan weekend – it’s a short season, but there’s nothing like summer on the lakes up here in The Mitten. While everyone get... Read more
I won’t start out bemoaning the “slow season” – if you’ve taken some tips from your IST Magazine and done a little savvy planning, you can ride it out and be ready to cash in when traffic pi... Read more
Dear Readers, Welcome to another jam-packed issue! Publishing a trade magazine is a real challenge – IST is only valuable to you and the companies that support it if the content helps you be... Read more
Dear Readers, Hope your Busy Season is now on “cruise control” and your numbers are looking healthy! Yes, you have to make the most of it while it’s here – and your monthly IST is always loa... Read more
Dear Readers, Since I write this letter to people all over the country, I typically start with comments on the weather where I live. Long story short: winter was moderately brutal at times,... Read more
Most salon operators know that sunless tanning now brings us year-round revenue, but the demand increases this month and peaks in May-August … so, it’s time to get ready to make the most of... Read more
Dear Readers, It’s hard to believe: this issue begins Volume 20 of IST Magazine! This industry has certainly changed in 19 years – the evolution continues, and IST is here to help you... Read more
Dear Readers, Well, here’s hoping all of you had a relaxing and enjoyable holiday season with family and friends. Now that the festivities have concluded, it’s time to ready your business fo... Read more
Dear Readers, First, I want to congratulate the winners of the 2015 Industry Choice Awards! We are always excited to make these announcements and know that the recognition has come to be hig... Read more
As I sit here writing this letter, I have a big smile on my face – yes, it was a great weekend for University of Michigan football fans! You may ask, “What does U of M football have to do wi... Read more
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