Radio can be a great advertising medium for marketing and promoting your business… if you know how to use it. Three years ago, salon owner Lara Nance had a bad experience with her loca... Read more
While a small salon might not have the buying power of a large franchise operation, they can certainly look the part with a well-designed business identity – and it all starts with an amazin... Read more
Do you want a hard-working self-starter with friendly customer service skills working behind your salon’s counter? Then refine your interviewing process with these three effective steps! Eve... Read more
There might not be any need to sail the seven seas in search of a salon manager. The perfect person to help operate your business might already be on your team … you just need to know how to... Read more
Want a free and easy way to market, promote and brand your salon, while also helping it become popular in your community? Then you need to join your local chamber of commerce! For Lisa Brook... Read more
Want hordes of new clients flocking to your salon for your latest, red-hot deals? Then “Google it”! Nothing powers your marketing more than using one of the Internet’s most popular search en... Read more
Want to sell more EFT memberships? Try paying your sales team a commission on each one they sell. It works! Nothing motivates people more than self-interest, which is why offering salon staf... Read more
Who knew that selling T-shirts can provide your salon with hundreds of thousands of dollars’ worth of advertising while also increasing your upgrade and lotion sales. Some salon owners don’t... Read more
Big things – such as increased sales of high-end lotions and combatting produce diversion on the Internet – can come in small packages. Mike Blore, CEO of the California Sun chain, has come... Read more
By incorporating a promotional idea used in the fitness club industry, one couple has quadrupled EFT per-tanner sales and gained many new clients … all while spending precious few advertisin... Read more
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