When you decide to offer custom spray-tans in your facility, how do you choose an education program that is right for you?
A great spray-tan educational partner should do nothing less than ignite your passion and drive to succeed in your business. The perfect program is built on a foundation of indisputable science, teaches you to master your art, and provides proven business techniques to help you flourish in this billion dollar industry.
How do you find this educational partner? First, do your homework. Ask who will be training you and what their credentials are. Do they have a rich history in this industry – or are they just the fastest or cheapest around? Be sure that the name printed on the training program certificate is trusted and means something to you and your salon guests, as you will want to display it proudly!
Let’s start with mastering the art of custom spray-tanning. As a technician, by definition, you are a person skilled in the technique of a specific art. The training you choose should be a simple, easy and effective way to learn how to pick up that spray-gun with confidence. A firm foundation in learning to spray will help secure your position as an expert in the eyes of your clients by teaching you not only to provide virtually flawless spray tans, but also to troubleshoot any issues and educate clients on how to care for their sunless tans.
Just as important as learning to spray, is learning the science of sunless. Look for coursework that focuses on facts. A scientific approach to learning is always the best approach, as you can depend on science which repeats itself over and over again. An in-depth knowledge of how DHA works within the skin will allow you to understand the entire sunless tanning process from beginning to end. Science topics should include: what roles pH levels and amino acids play, how different solution types and DHA concentrations affect results, avoiding the dreaded “orange,” and how and why after-care products affect a sunless tan. With a working knowledge of these aspects, you will be able to troubleshoot any of your clients’ issues with authority and expertise.
Let’s not forget the business behind the bronze! Find an educational program that focuses on bottom lines as much as tan lines. Look for basic business topics like maximizing client consultation, and retailing. Then, look for other in-depth classes that really provide you with tools to focus on being profitable, such as: building an effective, step-by-step marketing plan, how to offer service upgrades for add-on sales, building your packages and pricing menu to meet your profit goals … heck, what are your profit goals and how do you realistically reach them?
Once you find your perfect spray-tan education partner, jump in! Your training and passion to succeed will help you create a profitable sunless program … not just a hobby.
Once you find your perfect spray-tan education partner, jump in!
© md3d / Dollar Photo Club
Norvell’s Vice President of Brand Management, and sunless tanning is her passion! After leaving a 20-year career in design, marketing and manufacturing in the fashion industry, she opened one of the country’s first and most successful spray-tan only salons. She joined the Norvell family in 2010, and has helped train and inspire sunless spray techs around the world.
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