Leif Vasstrom is certainly one of the more recognizable faces in the indoor tan biz. From his early days in the high-pressure tanning system sector to his current status of running not only Supra Brands Group tanning lamps, but also the industry forum, Tan Today, Leif has left quite an impression on our industry.
Vasstrom: Joe, a year ago, it dawned on me: good grief! I have been in this country for 40 years! The first 20 as a workaholic with zero thought about the future just building businesses, launching new products and services nobody knew about, then the success of QDM and finally, losing the plant in Germany and ultimately selling QDM. I spent the next several years sailing blue water and crossing the Atlantic, and then again getting back to lamp sales. But, October 2016 was a wake-up call. After 40 years, what I did next should be significant. I’d soon be going on Medicare, getting Social Security and even have a small pension from Finland due to military service.
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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