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As we continue to navigate through unprecedented events and as terms like social distancing have become the “new normal” we are all left yearning for human interaction. Although people may not be able to physically visit tanning salons and spas at the moment, you can still let your customers know that you care about them.
Tapping into your priceless customer database and utilizing email and text message marketing integrations that you may have at your disposal is ever so important at this time in order to keep in touch with your customers.
Not only are these types of communication powerful when it comes to enhancing customer relations and developing deeper customer connections, they are also efficient and cost effective. At a time when things seem to be rapidly changing, electronic communication allows you to quickly and consistently stay in touch with your customers in order to keep them informed.
Email and text message marketing are playing a vital role right now in terms of facilitating human socialization and with many working and perhaps educating school aged children from their homes, your customers are surely more “connected” to their computers and mobile devices than ever before. It’s important to be creative and personal with your communication, so that it sets you apart from others and keeps your business top-of-mind.
If your software program includes integrations with email and text message marketing companies you will be able to further personalize your communications. Although your salon may still be temporarily closed, you can send well wishes to your customers who have a birthday this month. Or, perhaps you want to communicate with those who have specific packages or memberships in order to keep them informed.
Now is an opportune time to take advantage of the tools you have available and of the support team that can assist you with using them to their fullest extent. Staying in contact will aid in customer retention, which is more important now than ever.
If you’re not already doing so, be sure to create an email and text message marketing plan. There may be physical distance between you and your customers right now, but let’s keep the social connection going!
Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models.
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