What would you do if a pollutant in your office was killing $5,000 of profit this year?
What would you do if every single employee of your company spewed forth that much pollution each year?
This pollutant – called “Ineffective Communication” – affects every employee and causes smog in your organization that prevents clear and concise communication while killing profits.
While most executives believe that communication is important, VERY few have ever tried to quantify their losses.
Communication Smog causes an average loss of 40 minutes of productive time for every employee, every day, of every year; and that is just Category 1 Smog.
As the pollutant builds and thickens, it can cause your organization significant damage.
If your company is like most, you operate in a continual state of Category 1 Communication Smog, and it will cause the typical employee to lose 167 hours of productive time per year.
At the 2015 average U.S. salary, benefits and tax levels, that equates to $5,200 per employee per year.
Most people don’t realize the amount of time lost daily due to issues like:
The reason companies often don’t recognize the importance of these issues is that with Category 1 Smog, the impact of each issue is too small to be noticed as a financial impact.
While this pollutant could be considered insignificant at the individual issue level, over the course of a year, a company with 20 employees is likely to lose over $100,000 of productive time.
At this level, all it takes is a good breeze of education and coaching to clear the air, regain that productive time, and prevent further pollution.
As ineffective communication pollution continues to be added to your environment, the Smog thickens, covering more of your organization. The impact increases, and now becomes visible on your financial statements.
In addition to all of the Category 1 impacts, you start experiencing:
In Category 2 Communication Smog, the following symptoms appear regularly:
When you have Category 1 Smog, a good breeze of education and coaching will clear the air, but when you reach Category 2, you are going to need gale force winds.
At this level of dysfunction, the cost, time, resources, and organization discomfort required to correct the issue are exponentially greater than Category 1.
Left unattended, Communication Smog will continue to build and surround your team so thickly that serious financial impacts will be felt.
When communication problems are allowed to evolve to Category 3, issues escalate and have a high financial impact. You will observe:
Picture the air in a post-apocalyptic Sci-Fi movie; that grey, murky sky, with people scurrying around in the shadows. That is the environment in your company when you reach Category 3 Smog.
The Category 3 Smog is going to require hurricane force winds to clear the air. Success will be difficult without significant management changes, and a wholesale cultural change.
Ineffective communication is a slippery slope that left unattended can grow silently, until one day you are losing valued customers.
When surveying business owners and executives, concern is warranted as they report that:
Communication skills are a critical part of their long-term success
Virtually none measure the impact of ineffective communication
Very few have a comprehensive plan to develop this critical skill
How can something that has such a significant impact on business get so little attention?
Whether you are like most companies and facing a Category 1 Communication Smog or a larger threat to your business, there comes a time when your success will require you to get rid of the Smog, and clear the air allowing clean and concise communication to work its magic.
To clear the AIR, simply remember, Acknowledgement, Identification, and Remediation.
Acknowledgement: The first and often hardest step in clearing the air is the acknowledgement of the problem, and that it impacts EVERYONE in the organization.
In order for any plan to be successful, ALL levels of management must agree that communication is important and that everyone has room to improve. Once there is true acknowledgement that communication needs to be addressed, you can move to the next step.
Identification: In order to maximize the results from any remediation plan, it is critical that the highest impact communication problems be addressed first. To properly assign priority, an assessment should be done that evaluates communication based on:
Based on the assessment, you can now begin developing a remediation plan that will get you maximum gain quickly, and start clearing the air.
Remediation: Your remediation plan should focus on the processes and skills required to create an environment for clear and concise communications.
By launching initial elements of the remediation plan on high target areas, you are able to quickly gain the momentum and create a ripple effect that will be required to flush the pollution and the Smog from your environment.
A common sequence of learning priorities is:
Take an intentional approach to communication skills throughout your organization and you will create a clean air environment where communication flows freely and effectively.
You have accounting professionals making sure your money and finances are taken care of and legal professionals keeping you out of trouble. Make sure you have a professional on your team making sure you are not falling victim to Communication Smog.
Mark A. Vickers is a Certified Professional Coach, a Gitomer Certified Advisor, and Certified World Class Speaking Coach. Mark is a communications consultant focused on helping you and your organization achieve Excellence through improved communication and speaking skills. He is known for creating and delivering specialized and innovative programs to help his clients. For more information about Mark and his workshops, consulting, certification programs, please visit: Speakingisselling.com.
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