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I believe the difference between an average salon and a super-salon is its staff. No matter what the industry or job type, staffing problems tend to be similar – no motivation, teamwork or sales skills – the list could go on. But, a super-salon management team identifies staff weaknesses and corrects them before they become a larger problem.
The more we appreciate and reward staff performance and loyalty, the less they serve as team members and the more they transform into your best brand ambassadors.
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
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