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For your business to succeed and maximize its true profit potential, you must learn and understand the significant differences between a “buying environment” and a “selling environment.”
In a buying environment, the business model is structured to encourage customers to initiate sales activities and effectively make buying decisions without a great deal of assistance from the employees.
By creating customer-initiated sales situations, “salespeople” slowly overcame their fears and began to realize that sales can be both enjoyable and rewarding.
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
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