Owner: Danyelle Nichols
Location: Tucson, AZ
UV Tanning Systems: 8
Other Services: VersaSpa Spray-Tans, Custom/Competition Airbrush Tans, Red-Light Therapy
Best Selling Lotions: Yes Way Rose, Matte Black, Blonde Obsession, DC Glow
Devoted Creations Five Star Diamond Program has been a huge success with salons throughout the world. Features include on-location sales and product training by DC’s team of experienced professionals including Lisa Parsons and Kandra Covert, a generous welcome kit, plus lucrative cash-back rebates.
IST: What are some of your best-selling lotions – and what do your tanners like most about them?
Danyelle: Let’s start with Devoted Creations Yes Way Rose. Customers love the enticing fragrance, while the superior quality ingredients and unique formulation deliver the highest levels of moisture. They also love DC Glow – the fresh, clean fragrance and the way it conditions the skin and accelerates the tanning process.
IST: What are your plans for the future?
Danyelle: We have just started offering mobile airbrush tans, and I hope to open another salon within the next couple of years. We also plan to expand our current business with spa and wellness products and systems.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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