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When thinking about Spring Break, what comes to most people’s minds? Vacationing with friends, warm weather and palm trees, a great tan? What comes to mind for you as a salon operator? Perhaps it’s the lucrative opportunity that this time of year presents to your business?
For those preparing for an upcoming vacation, looking great is likely at the top of their priority list, and what better way to achieve this than by obtaining a golden glow and building a base tan? These potential customers have a distinct need which you as a tanning salon owner have the ability to meet with an effortless solution – one that also allows them to relax during the process. At this time of year, having a complete salon management system will prove to be an essential tool, enabling you to capitalize on this favorable position.
Your software should help you make the most of the lucrative opportunity that Spring Break presents to your business!
The information you’ve collected over time via your customer database is priceless. Tapping into this data is imperative when looking to market to the demographic that would be likely to engage in a Spring Break trip. Querying all of your customers between the ages of 18 and 24 and printing mailing labels through your software program is a great way to start marketing to existing customers ahead of time. Sending a coupon for a buy-one-get-one free tan or the first month free on an EFT membership are excellent ways to entice tanners to visit your salon, especially if they haven’t been in since, say … last Spring Break!
During this time, you also want to appeal to prospective new clientele. Advertising to new clients offering a promotion such as a complimentary first tan will surely generate some walk-in traffic. Following up with outstanding customer care and superior products and services will allow you to easily convert them into repeat customers, even if they only came in to “get their tan on” prior to a Spring Break vacation. Be sure to gather as much information as possible on these walk-ins, so that you can run effective reports for new customers who patronized your salon for the first time during the Spring Break season. Vital data includes everything from email addresses to how they heard about you, and will allow you to continue to further promote your business post-season.
Your software should also allow you to configure promotions so that they are only redeemable during a certain time period. Once Spring Break has come and gone, be sure to analyze the promotions that were redeemed to determine just how successful they were and if necessary, how they should be adjusted for next year.
Spring Break doesn’t have to be an exciting time just for your customers. There is unlimited potential for your business at this season, especially if you and your staff have the advantage of salon management software that supports the execution of your business plan. Running some attractive promotions, doing some extra marketing and deploying methods of minimizing possible wait times are all great ways to keep tanners happy and coming back for more!
Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models.
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