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Of the five senses, the sense of SMELL is the only one that passes through the limbic system first. What is the limbic system? Oh, no big deal … just the most primitive part of the brain, which is thought to be the center or core of our emotional being! Oh, it gets deeper.
Your fragrance-conscious guests have very little control over what they love and hate when it comes to smell
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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