smallredgirl / stock.adobe.com
As spring is in full swing (finally!), the health and beauty mags have launched their anti-tan platforms, often filling their pages with articles containing misleading or less-than-factual information regarding UV exposure and skin cancer. Eye-grabbing headlines scream “Avoid Tanning Beds!” and “Ban Indoor Tanning!” Their positions will never tell the public to avoid our beaches, pools, ballparks and more where people will be blasted with large amounts of UV rays and suffer a high risk of overexposure and sunburn. I wouldn’t go so far as to say that it could perhaps be due to the substantial sums of money that the cosmetics industry spends in those mags promoting SPF and sunblock products … well, (wink, wink) maybe it is.
As our industry continues to grow and evolve, make sure you and your staff seek the indoor tanning industry’s premier certification program – Sun is Life.®
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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