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Dear Readers,
November is always an exciting time for Team IST – we get a look at the new products that will be offered this season by our advertisers, AND we announce the top vote recipients in our annual Industry Choice Awards campaign. Thanks to the thousands of industry professionals who took the time to vote – it means a lot to those who are recognized for their contributions to the industry. Look for the winners in our December issue!
While we focus on the positive things about the tan biz, we’re certainly aware of the continued negative media coverage our business receives. Our “Industry Watchdog,” Joe Schuster, stays on top of this subject and offers his take on these reports. We encourage you to share his articles with your salon guests.
Knowledge is power! We believe so much in the value of salon operator training, we’re giving 15 salons the opportunity to train their teams with the Sun is Life® program FREE! See p. 48 for details. Staffing your salon with untrained people is just not good business. When you give them the knowledge and power to succeed at their jobs and represent your salons as professional facilities, you’ll see a real difference in your success, as well.
Of course, we’re dedicated to helping you succeed – I can’t say enough about the great content offered by our contributing writers each month. We’ve got tips for getting ready to kick butt this busy season, fresh marketing advice, sales strategies, management expertise, business psychology, and even basics like lamp maintenance and the importance of effective salon software. Add to that some information about services that can diversify your business and capture new market share, and you’ve got some really great reading ahead of you.
We try to have a little fun, too – check out “7 Questions” featuring our longtime UK contributor and industry veteran, Gary Lipman. And as always, respected members of the tanning community offer insight on important topics. Jerry Deveney wrote a piece entitled, “How Much is Your Business Worth?” Something to think about …
Enjoy this issue, and thanks for reading!
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