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As we marked the 25th anniversary of IST Magazine a few months ago, it gave us cause to reflect on the multiple ways we have impacted the industry to which we’ve been so dedicated.
Of course, the goal of any trade publication should be to help members of a specific industry improve and grow their business. By definition, a trade publication “will contain news, current events information, articles and ads of interest to people in that industry.” The image of the tanning business has always been one of attractive people and myriad products in pretty packaging, which has made it easy to produce a publication that’s nice to look at. IST is still here because our loyal advertisers have supported our efforts; but it really comes down to what you see between the ads: the content!
I’ve always received great feedback on our content. While our great expert contributors are laser-focused on salon-related matters, the business features offer a variety of food for thought. I find the articles about leadership particularly informative.
This month’s feature topics include learning to see the future success in others; ways for you and your team to come up with the fresh ideas you need and finding clues about how to “Motivate the Unmotivated” employee.
It’s possible that all your salon staff needs to be more motivated on the job is more confidence in their skills. It’s easy to make it happen with Sun is Life® Training & Certification. Now is a great time to get your new-hires started on the right foot with the confidence they need to provide superior guest service, succeed at product sales AND enjoy their jobs. Happy staff means happy guests – happy guests are loyal to your business! Salon operators who invest in our super-affordable and accessible training are eligible to be featured in this magazine … your facility could be next! Visit sunislife.com today for all the program details.
Thanks for reading,
is the Publisher and Editor-In-Chief of ist Magazine.
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