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As I write this month’s letter, we’re all watching Hurricane Irma beat up on Florida – my prayers went out to everyone there and especially those in the tanning community whose lives and businesses were affected.
I hope you’re planning to get ahead of the upcoming busy season: it’s the best time to catch up on salon maintenance (see our July issue for great tips), as well as researching the many ancillary services that can diversify your menu and capture new customers. It’s also a perfect time to get your team trained … really, make that one less thing you have to worry about! We make it so easy and affordable with Sun is Life® Training and Certification – it’s online, 24/7 and super affordable – you can certify your whole team for $99! Check out sunislife.com/99 for details. Training really is the key to success; and another bonus … Sun is Life salons can be featured in IST Magazine!
Success has come to so many in our industry – I’m amazed that my salon chain has been in business for 38 years! This month, we highlight the success of my good friends, Randy Tipton and Jenny Bortman of Universal Insurance Programs. This is a mother-daughter team like no other! Check out the “Industry Spotlight” on p.20. As always, there’s so much great content contributed by Jerry Deveney, Joe Schuster, and our entire group of successful industry veterans.
Next month’s issue will be exciting. As always, November brings our annual New Product Preview. My salon teams are motivated and ready to sell, sell, sell! We’ll also have the list of nominees in our Industry Choice Awards. The votes are pouring in at this writing – thanks to all!
We’re experiencing a great fall so far – good weather and good numbers in my stores. Look to IST to help you make it happen.
Thanks for reading,
is the Publisher and Editor-In-Chief of ist Magazine.
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