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To say that this year has been full of challenges and unexpected events that have affected all aspects of our lives is an understatement. As we move into the month of November, we are presented with the perfect time for reflection – to show gratitude for all of those for whom we are thankful.
It is more important than ever to express gratitude to the loyal customers who continue to support us, even through unprecedented times. You surely thank your customers verbally for their patronage with every visit, but do you show them just how thankful you are for their business? Perhaps you have, but are looking for new or creative ways to demonstrate your gratefulness and don’t know where to start?
Loyal customers tend to spend more over time.
If you currently use a salon management system, you already know just how important it is to track your customers and their contact info, as well as to maintain a history of their buying habits. Analyzing this powerful customer data will help you develop a solid plan in order to thank them throughout the month.
Retaining existing customers who patronize your business on a regular basis requires less expense than obtaining new ones. A great way to maintain strong relationships with these valued customers and foster repeat business is to start by implementing a loyalty program (or enhancing your existing one).
A simple, yet effective, aspect of a loyalty program is to allow your guests to earn points on service and/or product purchases. And if you are looking to increase revenue in a certain area, you can configure your program so that earned points can only be redeemed for specific items such as equipment upgrades or select products.
Loyal customers tend to spend more over time. You can effortlessly view your top spenders for the year by tapping into your customer database. To show these customers your appreciation, you can do things like offering a free upgrade in your highest equipment level, associate a customer-specific discount on their account, or by randomly choosing to extend a one-time discount at the point of sale, to name a few.
Word of mouth is the most inexpensive and powerful form of advertising. Another way to thank your existing customers is to automatically reward them when they refer new guests to your salon. They will, without doubt, appreciate a store credit or even a discount coupon to be used toward a future purchase. As a result, they may make an even more conscious effort to spread the word about your salon, allowing you the opportunity to give a warm welcome to new clientele.
We are all in this together – our customers are an extension of our family and NOW is the time to express just how thankful we are for them!
About the Author:
Melissa Damiani is the Sales Manager of SunLync Software, Inc., a Member of the JK-North America group of companies. Melissa has served in several different capacities within the organization over the last 13 years, and knows the importance of a salon management program dedicated to meeting the needs of the indoor tanning industry. Call Melissa at 866.SUNLYNC x3 or email firstname.lastname@example.org.
Copyright 2016 ist Magazine