When three of the tanning industry’s most successful salon operators join forces, you know that big things are about to happen.
Onyi Odunukwe was grateful for my advice, while at the same time appearing completely unfazed. And why not? At six feet tall and 265 lbs. of solid muscle, Onyi was also a competitive bodybuilder, college soccer player and the owner of the successful Mr. O’s Nutrition & Supplements business – all before the age of 21. Opening a successful tanning salon would be a breeze! Well, not so fast …
Four years after opening his ten-unit salon, the business was grossing about $120,000 a year and barely breaking even. His business model
was showing few signs of the success he had envisioned. Like others before him who jumped enthusiastically into the sun biz, Onyi faced a myriad of challenges that would test his resolve and have him considering closing the doors.
“I thought I was doing well, until Onyi showed me the true potential of my business.”
Paul Rudnicki, Glo Tanning CFO
Norman East Location
Norman West Location
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
Copyright 2016 ist Magazine