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If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty” service business, will not prosper without embracing a new economic order.
The newest, most robust form of economic activity with unlimited room for growth lies in the staging of experiences.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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