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And … the season begins!
In 2020, our industry is poised to roll into a fifth decade of existence. Incredibly, we have survived many struggles – bad weather, late spring arrival. It seems to be that folks enjoy the warmth of the sunbed and having a little color in the winter, and then really seek a deeper tan when it’s time to break out the shorts and flip-flops. We have survived the economic dips and swells, high gas prices, high unemployment, loss of jobs, loss of homes, etc. Clearly, we’ve even survived the continual bashing and negativity by the media (when was the last time you read a positive article on sunbeds?)
A customer who complains will want respect and will not want to be argued with. Hear their complaint fully, without interruption.
We’ll tackle these one at a time.
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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