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Almost since the inception of indoor tanning, those of us doing business in the industry have been beleaguered by negative press coverage of salon practices and misinformation about UV exposure from tanning systems – often presented with myth, conjecture and spin. IST searches for erroneous, suspect or negative media reporting that adversely impacts our industry – such reports have plagued salon operators and tanning product manufacturers for decades. Although media outlets will seldom admit a falsehood and print a retraction, the IST Watchdog offers responses that can be shared with your salon guests and potential customers, alike.
The methodology appeared accurate and survey results were provided. However, once the media got to it, the headline changed. HealthDay.com went with: “Many tanning salons defy legal age limits on users”.
Read more at: goo.gl/8q6eV5.
If you read a media report that you would like to be considered for our Watchdog column, email firstname.lastname@example.org.
Remember this statement: For those who weigh the risks and benefits of UV tanning, millions choose indoor facilities where session times are determined by individual skin type and controlled by a timer to minimize risk of overexposure and sunburn.
A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
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