Number of Stores: 2
Staff: (total) 10
UV Tanning Systems: (total) 17
Other Services: Spray Booth & Airbrush Tans
Lotions: Devoted Creations
Best Selling Lotion: Strictly Black
The program creates a win-win scenario for all as everyone, including salon customers, can take advantage of great specials on many of the industry’s best-selling products.
To highlight the program and its members, Devoted Creations and IST Magazine have created an exciting new platform for them to share their story and enjoy some well-deserved time in the national “spotlight.”
This month, Devoted Creations shines a spotlight on JaMakin Me Tan located in Troutdale, OR and owned by the Lewis Family. I interviewed Kim Lewis to get her thoughts on the business and to share some of her experiences on the road to success.
Kim: It was November 2006, we were discussing diversifying our family business and were familiar with tanning salons from our IT business. Personally, I also tanned indoors to help with SAD symptoms that result from the continuous grey skies and short daylight hours we experience during Oregon winters. So, when the Troutdale location came up for sale, we jumped in!
IST: What do tanners like most about your salons?
Kim: Our great customer service and friendly staff! We make it our number one priority to emphasize this when we hire new employees.
Kim: The long-term interaction with our customers. You get to share in their stories from their vacations all over the world, as well as important family events such as weddings, birthdays, etc.
Kim: Our strong, constant dedication to appreciating our customers.
Kim: Yes Way Rose’ and Blonde Obsession. The Aloe-Vera base and high-quality skincare ingredients help develop a better tan. Our tanners immediately see and feel how good it is for their skin.
Kim: We have four levels of UV tanning, as well as sunless memberships which are extremely popular.
Kim: First month of your membership is free, and our Membership Product Discounts and half-price cash upgrades.
Kim: Adding more services and opening more salons!
For more info on the Devoted Creations Five Star Diamond Program, call 800.488.5524 or visit: devotedcreations.com.
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
Copyright 2016 ist Magazine